We’d all like to see safety as the number one ingredient in hair and beauty products. The demand for safer cosmetics continues to grow. We’d also like consumers to be more aware of what goes into the products they use, and how to use them sensibly and safely. Emphasising the importance of safer cosmetics can lead […]
The latest review of haircare sales just published shows a remarkable decline in the number of new hair care products for men. In the men’s haircare market, however, sales are up! New product launches last year were down by nearly a half on 2013. However, the men’s haircare market is continuing to grow. This underscores […]
Once they’ve developed a product, manufacturers then spend a fortune marketing it. When considering how shampoo names influence buyers, what’s the first thing they do with a new product? Give it a name. But how do they come up with the right name for their product? How do they select a name that’s bound to catch the […]
Hair extensions are increasingly popular – it’s estimated that the hair extension business is worth around £50 million a year in the UK. However, some people are concerned about whether hair extensions damage the hair and scalp. And it’s seen 70% growth in the last five years. Inspired by pictures and stories about Jennifer Lopez, […]
