We’d all like to see safety as the number one ingredient in hair and beauty products. We’d also like consumers to be more aware of what goes into the products they use, and how to use them sensibly and safely. Now an organisation based in Belgium is campaigning for exactly these principles. They’ve launched an online […]
The latest review of haircare sales just published shows a remarkable decline in the number of new hair care products for men. But sales are up! New product launches last year were down by nearly a half on 2013 but the men’s haircare market is continuing to grow. One way of looking at the figures […]
Once they’ve developed a product, manufacturers then spend a fortune marketing it. What’s the first thing they do with a new product? Give it a name. But how do they come up with the right name for their product? How do they select a name that’s bound to catch the attention of the buying public – and hair […]
Hair extensions are increasingly popular – it’s estimated that the hair extension business is worth around £50 million a year in the UK. And it’s seen 70% growth in the last five years. Inspired by pictures and stories about Jennifer Lopez, Victoria Beckham and Miley Cyrus, clients are looking for more volume, greater length, a […]
