The latest review of haircare sales just published shows a remarkable decline in the number of new hair care products for men. But sales are up! New product launches last year were down by nearly a half on 2013 but the men’s haircare market is continuing to grow. One way of looking at the figures […]
Once they’ve developed a product, manufacturers then spend a fortune marketing it. What’s the first thing they do with a new product? Give it a name. But how do they come up with the right name for their product? How do they select a name that’s bound to catch the attention of the buying public – and hair […]
Hair extensions are increasingly popular – it’s estimated that the hair extension business is worth around £50 million a year in the UK. And it’s seen 70% growth in the last five years. Inspired by pictures and stories about Jennifer Lopez, Victoria Beckham and Miley Cyrus, clients are looking for more volume, greater length, a […]
