Safer cosmetics
We’d all like to see safety as the number one ingredient in hair and beauty products. The demand for safer cosmetics continues to grow. We’d also like consumers to be more aware of what goes into the products they use, and how to use them sensibly and safely. Emphasising the importance of safer cosmetics can lead to healthier choices.
Now an organisation based in Belgium is campaigning for exactly these principles. Their focus on cosmetics that are safer is evident through their efforts. They’ve launched an online marketplace for natural products. Their aim is to help consumers use cosmetics more responsibly, ensuring their choices align with the demand for cosmetics that are safer.
Safer cosmetics
They’re called the Slow Cosmétique movement, and they’re an international, non-profit organisation dedicated to promoting more responsible ways for cosmetics products to be produced and used. They always advocate for cosmetics that are safer.
Above all, they want to raise awareness amongst consumers about what they call ‘cosmetic brainwashing’. They also want to convince consumers and corporations that cosmetic products can be better and safer. This supports the call for products that encompass the ideals of safer cosmetics.
Slow Cosmétique has four ‘essential values’:
- Cosmetics should be more intelligent. This means they should only be formulated with active and healthy ingredients that really take care of the skin to ensure safer cosmetics.
- Cosmetics should be more ecological, meaning they promote 100% natural formulae which are better for the skin and the environment.
- Cosmetics should be more sensible. This means they don’t like marketing methods or advertising that can be misleading or unfair to consumers. Consumers shouldn’t feel depressed or guilty about their skin or hair after watching a product commercial.
- Cosmetics should be more respectful, meaning they are against cosmetic products that are harmful to humans, animals and plants.
Slow Cosmétique is completely independent, so brands and professional organisations cannot become members. However, they do make annual awards to brands that are committed to cleaner product formulae and more honest marketing policies. They’re the ‘Mention Slow Cosmétique’ awards, and 66 brands have been recognised so far. As part of the award, the winners are able to market their products through the Slow Cosmétique online marketplace, promoting alternatives in cosmetics that are indeed safer.
Membership of Slow Cosmétique is free, and if you’d like to know more about them, you can contact them via their website. (At time of writing, the website is mostly French language. However, this link points to an English-language contact page).
Want to learn more about safer cosmetics or how product ingredients affect the hair and scalp? Explore our Events and Courses to gain expert knowledge and protect your clients with confidence.
