ME+

ME+ hair colourant product from Wella

In response to various queries, here’s a republication of an article we produced back in 2013.  It’s been 20 years in development, but now Proctor & Gamble (P&G) have announced they’ve developed a new molecule that offers permanent colour performance with a reduced risk of inducing allergy*. The new ingredient, 2-methyoxymethyl-p-phenylenediamine, is called ME+ for […]