Once they’ve developed a product, manufacturers then spend a fortune marketing it. When considering how shampoo names influence buyers, what’s the first thing they do with a new product? Give it a name. But how do they come up with the right name for their product? How do they select a name that’s bound to catch the […]
Hair extensions are increasingly popular – it’s estimated that the hair extension business is worth around £50 million a year in the UK. However, some people are concerned about whether hair extensions damage the hair and scalp. And it’s seen 70% growth in the last five years. Inspired by pictures and stories about Jennifer Lopez, […]
There are all sorts of reasons why wearing a wig can be an attractive option for clients. They may want a quick and easy way to change style, colour or length. Or they may have religious reasons for wearing a wig, want to cover up thinning hair, or address more extreme hair loss. Such hair […]
