Hair colour and cosmetics companies spend millions developing their products. One of the main reasons these products are so expensive to bring to market is the need to ensure that they’re safe to use. This brings up the question, is hair dye safe for professionals? These products have to pass all sorts of tests required […]
Once they’ve developed a product, manufacturers then spend a fortune marketing it. When considering how shampoo names influence buyers, what’s the first thing they do with a new product? Give it a name. But how do they come up with the right name for their product? How do they select a name that’s bound to catch the […]
Hair extensions are increasingly popular – it’s estimated that the hair extension business is worth around £50 million a year in the UK. However, some people are concerned about whether hair extensions damage the hair and scalp. And it’s seen 70% growth in the last five years. Inspired by pictures and stories about Jennifer Lopez, […]
There are all sorts of reasons why wearing a wig can be an attractive option for clients. They may want a quick and easy way to change style, colour or length. Or they may have religious reasons for wearing a wig, want to cover up thinning hair, or address more extreme hair loss. Such hair […]
